The Branding Kit is the EUS’s very own guide to branding. It is the stylization used throughout the EUS’s documents, signage, letters, etc. to unsure a uniform aesthetic for information provided by the EUS. This uniformity provides a recognizable image that identifies something the EUS does as uniquely belonging to the EUS. It is in no means intended to stifle creativity, but instead is a means of creating a powerful brand that students and the university can use to identify the EUS. The Branding Kit is meant to be concise and easy to read. It is meant to be read over at least once and as a quick reference after that.
Font
Calibri should be avoided for those who use Word as their default word processor
The EUS’s official font is
Proxima Nova. It is available in seven
different weights. Usage of the weights is up to the context of the
document in which it is being used. It is to be noted that lighter fonts
are more suitable for the screen but are often harder to read once
printed. The Bold weight is great for small headers. The Light weight is
great for large headers. Bold and heavier provide a clean way to create
large signs. Light should be used as body font for onscreen documents,
whereas Regular for printed documents. Proxima Nova should be used in
all circumstances. If a committee or club has a defined brand that uses
another font, that is acceptable, so long as it is a standard font.
Colors
#D00000
RGB: 208, 0, 0
CMYK: 3%, 90%, 96%, 11%
#E83C3B
RGB: 232, 60, 59
CMYK: 1%, 77%, 68%, 1%
#585858
RGB: 88, 88, 88
CMYK: 62%, 53%, 49%,
5%
#757474
RGB: 117,
116, 116
CMYK: 57%, 40%, 56%, 1%
Email Signature
Below is the standard email signature for the EUS. Gmail doesn't directly provide that much email customization, but copy pasting will carry the formatting. Make sure to update the wiki link to your group's page!
{{#widget:Google Document |id=1HrfvRuMP1M7-b-UfSblcJThBbUslbMIYVJ9BPgnRQe4 |width=450 |height=150 }}
Files
Below is a gallery of official EUS Branding items; the links to the files are in the caption of each image.
Image:Eus_logo.png|The official EUS Logo
Image:Eus_logo_text.png|EUS Logo with text
Image:Eus_letterhead2016.png|EUS Letterhead PNG
Letterhead PDF
Letterhead DOCX
Category:Curator's Choice Category:VP Communications Responsibilities